BEARD GROOMING MARKET OUTLOOK
The beard grooming market size was valued at $24.1 billion in 2018 and is expected to reach $43.1 billion by 2026, registering a CAGR of 7.7% from 2019 to 2026. Over the past couple of years, men are turning out to be very conscious about their looks and appearance. They tend to adapt themselves to current sustaining trend no matter when it comes to wearing apparels, setting different hairstyles as well as indulging in physical activities to look much leaner and fitter. There is a rise in the popularity of beard grooming among the male population. Majority of the male population believes that wearing a beard provides them confidence and at the same time facilitates a much more matured look as compared to a guy who wears a clean-shave look.

Though growing beard has been on trend since one decade, however, over the past couple of years, there has been evolution and continuous improvement in style and look of beard. Professionals from the fashion industry have been promoting different types and styles of beard that has been gaining attention from the target segment. They find such beard much more attractive and pleasing compared to traditional styles. Such beard require professional beard care tools and kit to maintain it for longer period of time. This has triggered the demand for various beard grooming products.

Some of the beard grooming products such as beard oil, beard shampoo, beard gel, softener, moisturizer, and others have experienced higher level of demand among the target customers.

The global beard grooming market is segmented on the basis of product type, distribution channel and region. By product type, the market is divided into beard oil, beard shampoo, shaving cream, trimmers, shaving gel, waxes, and others. By end user, the market is bifurcated into personal and commercial. By distribution channel, the market is divided into hypermarket/supermarket, specialty store, online store, and others. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).